Key attributes of the role:
- Digital marketing expertise and planning across media, marketing services, communications, or content marketing in the UK and/or Europe
- Data-driven B2B marketing programs – experience leveraging 1st and 3rd party data and martech platforms to generate leads, pipeline and ROI for brands and organisations.
- Critical thinking – ability to think strategically with solid business knowledge, some brand research and insight gathering experience, organisationally and business savvy.
- Creative Writing – utilise excellent writing skills and the ability to tailor messages to specific and multiple constituencies.
- Digital and/or Converged Media Expertise – apply a deep enough understanding of the marketing industry to break ground with new ideas that span paid, owned, and earned marketing solutions.
- Big ideas – create impactful marketing concepts and campaigns in response to industry trends and client objectives.
- Proposals creation – create presentations; pitching ideas, commercial flair, leverage excitement, precision, and visual impact to convey an idea.
- Financial prudence – prudence in balancing ideas with budgets to ensure programs are net positives for both Foundry and our clients.
- Confidence and poise – demonstrate strong interpersonal, organisational and presentation skills at a senior level, with the ability to work effectively with colleagues at all levels of a matrixed organisation.
- Analytical skills – analyse market data, determine KPI/ROI metrics, and provide strategic insights that map program performance against goals.
- Entrepreneurial and commercial - thrive and move projects forward in a collaborative, entrepreneurial, and high-energy environment.
- Knowledge – stay abreast of marketing technology, content marketing and/or B2B marketing communications innovations globally and in the WE/META region.
This position works predominantly on B2B campaigns, is located both remotely and in our Soho Square office in London, and reports into the Vice President of International Client Strategy.